Course Introduction
01 Your First Week
02 Delegation & Team Building
03 Hiring
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Intro (1:47)
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Must know principles for hiring contractors (8:08)
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Hiring process overview (0:36)
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Step 1: Where to hire (1:19)
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Step 2: Crafting the perfect job post (8:47)
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Step 3: How to set payment terms & pricing (8:30)
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Step 4: Screening & vetting (1:34)
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Step 5: Filter & selection (3:22)
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Step 6: Try before you buy (The pilot project) (3:52)
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Behind the Scenes: Watch me hire an expert for a recent job (19:52)
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What we learned (1:19)
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Submit Your Questions
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Course Feedback
04 Positioning & Differentiation
05 Offer & Pricing
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Intro (1:08)
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5 Elements of a perfect offer (2:13)
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1. Creating your context statement (1:52)
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2. Building a value proposition (1:46)
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3. Service stacking for higher prices (2:45)
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4. Choosing the right pricing strategy (0:44)
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5. Removing risk (the guarantee) (1:51)
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Examples of winning offers (4:17)
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Real world agency offers (10:46)
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How to validate your offer (10:21)
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How to price your service (the pricing matrix) (11:30)
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What we learned (1:03)
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Submit Your Questions
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Course Feedback
06 Sales & Negotiation
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Intro (1:26)
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Why you need a sales process (1:46)
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Rules of selling / selling psychology (5:01)
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3 meeting framework for rapid rapport (2:20)
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Meeting 1: Ballpark Budget Negotiations (Qualify) (11:40)
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Meeting 2: Convey expertise w/ advanced discovery (16:59)
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Meeting 3: Closing strong & maximizing project price (14:53)
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What if a client doesn't have the budget? (4:29)
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What we learned (1:40)
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Submit Your Questions
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Course Feedback
07 Productization & Systems
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Intro (1:23)
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What is productization? (2:52)
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Systemization flywheel overview (3:57)
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1. Building your process map (3:47)
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2. Designing a streamlined solution (3:29)
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3. Trimming the fat (7:05)
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4. Identify your 20% & maintaining quality in delegation (8:19)
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5. Automate (7:56)
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6. Documenting your processes (SOPs) (10:49)
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Behind the Scenes: Agency Operating System (15:02)
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What we learned (1:17)
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Bonus: SOP Database & Templates (7:30)
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Bonus: Typeform brief (3:50)
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Behind the scenes: How I built a productized solution for my new agency (9:58)
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Resources
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Submit Your Questions
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Course Feedback
08 Automating Your Agency
09 Legal & Admin
Bonus Lessons:
Resources, Scripts & Templates
