Course Introduction
01 Your First Week
02 Delegation & Team Building
03 Hiring
-
Intro (1:47)
-
Must know principles for hiring contractors (8:08)
-
Hiring process overview (0:36)
-
Step 1: Where to hire (1:19)
-
Step 2: Crafting the perfect job post (8:47)
-
Step 3: How to set payment terms & pricing (8:30)
-
Step 4: Screening & vetting (1:34)
-
Step 5: Filter & selection (3:22)
-
Step 6: Try before you buy (The pilot project) (3:52)
-
What we learned (1:19)
-
Submit Your Questions
-
Course Feedback
04 Positioning & Differentiation
05 Offer & Pricing
-
Intro (1:08)
-
5 Elements of a perfect offer (2:13)
-
1. Creating your context statement (1:52)
-
2. Building a value proposition (1:46)
-
3. Service stacking for higher prices (2:45)
-
4. Choosing the right pricing strategy (0:44)
-
5. Removing risk (the guarantee) (1:51)
-
Examples of winning offers (4:17)
-
Real world agency offers (10:46)
-
How to validate your offer (10:21)
-
How to price your service (the pricing matrix) (11:30)
-
What we learned (1:03)
-
Submit Your Questions
-
Course Feedback
06 Sales & Negotiation
-
Intro (1:26)
-
Why you need a sales process (1:46)
-
Rules of selling / selling psychology (5:01)
-
3 meeting framework for rapid rapport (2:20)
-
Meeting 1: Ballpark Budget Negotiations (Qualify) (11:40)
-
Meeting 2: Convey expertise w/ advanced discovery (16:59)
-
Meeting 3: Closing strong & maximizing project price (14:53)
-
What we learned (1:40)
-
Submit Your Questions
-
Course Feedback
07 Productization & Systems
-
Intro (1:23)
-
What is productization? (2:52)
-
Systemization flywheel overview (3:57)
-
1. Building your process map (3:47)
-
2. Designing a streamlined solution (3:29)
-
3. Trimming the fat (7:05)
-
4. Identify your 20% & maintaining quality in delegation (8:19)
-
5. Automate (7:56)
-
6. Documenting your processes (SOPs) (10:49)
-
Behind the Scenes: Agency Operating System (15:02)
-
What we learned (1:17)
-
Bonus: Typeform brief (3:50)
-
Resources
-
Submit Your Questions
-
Course Feedback
08 Legal & Admin
Resources, Scripts & Templates
