What is productization?

Key Takeaways:

  1. Productization is transforming a complex, custom service into something more straightforward, repeatable, and scalable. The ultimate goal? Charge more, while doing less. Sounds sweet, right?
  2. Start with your offer: Stop trying to be everything to everyone! That's a recipe for burnout and inefficiency. Instead, focus on a specific niche or service.
  3. Systemizing the Fulfillment Process: Once you've got your offer in check, it's all about creating a system to deliver it efficiently.
  4. Secret sauce is BS. Get your secret sauce out of your head and onto paper. Make it so anyone on your team can execute it.
  5. By honing in on a specific offer, you simplify the process of creating and documenting your system. No more juggling countless recipes or use cases. Just a few pathways to focus on and perfect.

Complete and Continue