What is productization?
- Productization is transforming a complex, custom service into something more straightforward, repeatable, and scalable. The ultimate goal? Charge more, while doing less. Sounds sweet, right?
- Start with your offer: Stop trying to be everything to everyone! That's a recipe for burnout and inefficiency. Instead, focus on a specific niche or service.
- Systemizing the Fulfillment Process: Once you've got your offer in check, it's all about creating a system to deliver it efficiently.
- Secret sauce is BS. Get your secret sauce out of your head and onto paper. Make it so anyone on your team can execute it.
- By honing in on a specific offer, you simplify the process of creating and documenting your system. No more juggling countless recipes or use cases. Just a few pathways to focus on and perfect.