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Micro-Agency Launchpad: The Course
Course Introduction
Welcome to the Course (1:01)
Why a Service Business? (4:15)
Benefits of the Micro-Agency model (12:06)
Course Structure (2:21)
Submit Your Questions
Course Feedback
01 Your First Week
Intro (0:53)
Reframing your mindset to win (2:16)
Quickstart launch list (0 to Agency in 48 hrs) (9:39)
Raising your prices (3:08)
Handling your existing clients (2:49)
What we learned (1:05)
Submit Your Questions
Course Feedback
02 Delegation & Team Building
Intro (2:02)
Why you cant afford not to delegate (4:08)
Delegation myths (5:52)
Contractors versus employees (5:13)
The key to making contractors work (6:29)
Contractor Bullpen walkthrough (4:31)
What we learned (1:15)
Submit Your Questions
Course Feedback
03 Hiring
Intro (1:47)
Must know principles for hiring contractors (8:08)
Hiring process overview (0:36)
Step 1: Where to hire (1:19)
Step 2: Crafting the perfect job post (8:47)
Step 3: How to set payment terms & pricing (8:30)
Step 4: Screening & vetting (1:34)
Step 5: Filter & selection (3:22)
Step 6: Try before you buy (The pilot project) (3:52)
What we learned (1:19)
Submit Your Questions
Course Feedback
04 Positioning & Differentiation
Intro (1:03)
How to differentiate from the competition (3:13)
Are they capable of paying? (1:21)
Are they used to paying? (1:14)
Are they accessible? (1:10)
What we learned (0:57)
Submit Your Questions
Course Feedback
05 Offer & Pricing
Intro (1:08)
5 Elements of a perfect offer (2:13)
1. Creating your context statement (1:52)
2. Building a value proposition (1:46)
3. Service stacking for higher prices (2:45)
4. Choosing the right pricing strategy (0:44)
5. Removing risk (the guarantee) (1:51)
Examples of winning offers (4:17)
Real world agency offers (10:46)
How to validate your offer (10:21)
How to price your service (the pricing matrix) (11:30)
What we learned (1:03)
Submit Your Questions
Course Feedback
06 Sales & Negotiation
Intro (1:26)
Why you need a sales process (1:46)
Rules of selling / selling psychology (5:01)
3 meeting framework for rapid rapport (2:20)
Meeting 1: Ballpark Budget Negotiations (Qualify) (11:40)
Meeting 2: Convey expertise w/ advanced discovery (16:59)
Meeting 3: Closing strong & maximizing project price (14:53)
What we learned (1:40)
Submit Your Questions
Course Feedback
07 Productization & Systems
Intro (1:23)
What is productization? (2:52)
Systemization flywheel overview (3:57)
1. Building your process map (3:47)
2. Designing a streamlined solution (3:29)
3. Trimming the fat (7:05)
4. Identify your 20% & maintaining quality in delegation (8:19)
5. Automate (7:56)
6. Documenting your processes (SOPs) (10:49)
Behind the Scenes: Agency Operating System (15:02)
What we learned (1:17)
Bonus: Typeform brief (3:50)
Resources
Submit Your Questions
Course Feedback
08 Legal & Admin
Intro (1:18)
Choosing an entity & business set up (8:25)
Taxes & Payroll (5:34)
Accounting & Book keeping (3:05)
Business insurance (0:47)
Contracts (5:15)
What we learned (0:30)
Resources
Submit Your Questions
Course Feedback
Closing
Course closing & next steps (1:21)
Resources, Scripts & Templates
Resources, Scripts & Templates
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Real world agency offers
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